Master AI Marketing for Small Businesses
Design system
One accent color, one typeface, simple shapes. Every course video, slide and download is built from this page.
Colors
Ink is always the background. Signal yellow is the only accent. No gradients, glows, blues or purples.
Signal yellow#F2C230 · the only accent
Muted grey#AAAAB2 · supporting text
Type
Inter only. Sentence case everywhere. Small all-caps is used only for the module label.
Title · Inter Bold
Start with what you already rank for
Big number · Inter Bold, Signal yellow
31
Bullet · Inter SemiBold
Set up Search Console properly
Stat label · Inter Medium
page descriptions written and pushed live
Supporting line · Inter Regular, muted
Reviewed first, then pushed live through the website connector
Module label · Inter SemiBold, caps
Module 3 · Research and strategy
Slide layouts
16:9 frames. Wide left margin, module label top left, a thin yellow progress line along the bottom.
Module 0 · Start here
Welcome: what you'll have at the end
A working course, not a tour of AI tools
Title or key statement: thick yellow bar on the left.
In practice · A psychology clinic
31
page descriptions written and pushed live
Stat card: large yellow numbers, white labels.
Module 1 · Set up your AI team safely
- Passwords
- Card numbers and bank details
- Government ID numbers
- Anything that identifies a client
List: small square yellow bullets.
On-screen elements
Used over screen recordings in the walkthroughs.
Highlight box: 4px Signal yellow outline, rounded
Caption bar: dark, rounded, white SemiBold text
Rules
Always
- Ink background, white text
- Signal yellow as the single accent
- Inter, sentence case
- Type and simple shapes
- Plain, practical, calm wording
- US spelling
Never
- Stock photos or decorative icons
- Glass, blur, glow or gradients
- Drop shadows
- Blues, purples or extra accent colors
- Title Case headings
- Hype words or em dashes